The Premier collection offers refined elegance in dress watches for both men and women. Classic and modern design themes combine in harmony with Seiko’s innovative technology to create a series of timepieces that are as stunning as they are subtle. Their time keepers resemble a work of art and the brand focus mainly on crafting high quality and classy time tellers Seiko has been associated with sports, supporting international events including six Olympic Games, four soccer World Cups and twelve athletics World Championships.The brand is endorsed by Darya Klishina, a rising star of Russian athletics and Novak Djokovic, a professional tennis player. A rage among aficionado, their watches are sought after the world over. The most popular Seiko Watch collections are the Seiko Astron, Seiko Kinetic, Seiko Lord Classic, Seiko Premier, Seiko Prospex and Seiko Solar.